Throughout his illustrious career, Micheal Jordan was as synonymous with selling sneakers as he was winning championships and dunking from the foul line.
That distinction seems poised to take a hit. Fourteen current NBA players signed to represent Jordan's clothing company have announced that they're done with being a part of the Jordan brand after the legendary Chicago Bull-turned-Charlotte Bobcats owner "turned his back" on the players at labor negotiations during the NBA lockout.
Knicks forward Carmelo Anthony, Miami Heat guard Dwayne Wade, Celtics guard Ray Allen, Hawks swingman Joe Johnson and new Clippers point man Chris Paul were some of the more notable names to pull their names off Jordan's roster. Others include Rockets shooter Kevin Martin, Blazers forward Gerald Wallace and a man who currently finds himself the awkward position of working under Jordan in two capacities: Bobcats point guard D.J. Augustin.
Said Augustin of the possibility of backlash from MJ over removing himself from Jordan's clothing company: "Maybe he'll trade me for peanuts like he did everybody else on this team."
The players' argument is that Jordan, who endured the same labor strife prior to his second retirement in 1998, flipped on the player's union he was once the most popular member of by publicly championing the owners to remain vigilant in their stance against the players, even if it meant the loss of the 2011 NBA season. Because of that, they are done with the Jordan brand and asking fans for a nationwide boycott of His Airness' gear as a sign of solidarity against the man who they feel, not only wronged the players, but hurt the fans as well by keeping the lockout alive.
"He wants us to go out there and represent his clothing line and make him some money and then, at the same time, he's whispering in David Stern's ear to try to keep US from getting paid? It's crazy, man." said Carmelo Anthony. Added D-Wade: "Would MJ the player still wear Nikes if Phil Knight was telling Commissioner Stern to keep the lockout going and take food out of his family's mouth? I bet not. His ass would probably retire again."
The most visibly upset of the departing stars was Paul, who not only blames Jordan for his role in maintaining the lockout but also in shutting down last week's potential three-team trade that would have sent CP3 to the Los Angeles Lakers. "It's hard for me, man." said Paul. "First he tried to kill the season. Now.....I mean, I might have been a Laker if not for him. Nothing against the Clippers. I'm happy to be here and L.A. is L.A., regardless, but what he did to us was not right." continued the former Hornet.
Paul, one of the classiest and most mild-mannered men in the league, couldn't control his anger from goating him into taking one last swipe at his former boss and mentor: "I guess a man who never made a good trade in his life wouldn't know one if it was staring him right in the face."
The story first came about during the photo shoot for SLAM Magazine's 2011 NBA preview. On the controversial cover, Paul is flanked by Anthony and Wade and seen ripping a Jordan poster in half. The interview with the three stars featured quotes taking shots similar to the previous quote from Paul, with the trio weighing in on everything from Jordan's alleged betrayal to MJ's lack of success running not one, but two NBA franchises into the ground while calling the shots in the front office. "He crushed the Wizards. He's crushing the Bobcats and now he's crushing his own brand by turning his back on the guys who helped build his label. Maybe he should have just stuck with playing basketball." Wade says in the interview.
When asked for his opinion on the matter following the boycott and the SLAM interview, Ray Allen offered some insight....and then took a jab of his own: "For us, it's like we were stabbed in the back by one of our own. Mike's been through all this before. If anyone should understand what we were going through being locked out, it should be him. I understand he has to look out for the owners because he is one, but rather than be the voice of reason for us, he was trying to shut us down." said the all-time three point leader "If he was betting on us still working with him after that, then maybe he's as bad a gambler as they say he is."
The stars didn't offer up what they plan to endorse now that they've left Jordan, but Wade said that he'd had talks with teammate LeBron James to start his own clothing line through his deal with Nike and build it with the guys leaving Jordan when their contracts are up and then joked: "But according to ya'll, 'Bron ain't enough of a leader to do all that."
Jordan couldn't be reached for comment when asked for his reaction to the boycott. A Jordan spokesperson also declined comment beyond a reminder that the players were under contract with Jordan and that they would handle the matter internally. Commissioner David Stern called it a "business matter" and "not something the NBA's concerned with". He also added "It took us five months to get the players on the court. What they wear once they get there is the least of our worries."
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